Studio Sounds // Ft Young Franco June 03 2014

Check him out here: 

https://soundcloud.com/yfrnco

https://www.facebook.com/yfrnco

Pen & paper || Antonio Brasko April 04 2014

For the fourth episode of Hypebeast Road Trips in Portland, Oregon,we are joined by art director, designer and brand influencer Antonio Brasko for a special Pen & Paper -- not so much involving pens, nor paper, but rather an art form that bridges art, fashion and design all into one. Joined at his creative studio, Brasko explains in detail the inspiration being the clever Spray Can Project and his creative approach when undertaking such projects. Having worked with a number of influential brands such as EA, Nike, Dr. Martens, and Intel, the streetwear savvy designer lets us in on why he calls Portland home. Check the video above for a special Brasko reiteration of the Hypebeast name.

Pen & Paper || Hing Yeung April 03 2014

Our next Pen & Paper takes a different approach from the customary sketches seen in the past features. Joined by Hing Yeung of Hong Kong Stunt Team, a design studio based out of Santa Ana, California, Yeung translates his craft onto a medium he knows best -- footwear. Yeung first walks us through the steps in turning a concept into a physical product with his more recent collaboration with Hot Wheels and a hot rod inspired kids shoe complete with flame outsole. Taking up the challenge in putting the HYPEBEAST name on a trainer concept, Yeung harnessed a bit of his cultural background along with his passion in architecture and fused them into an adaptation of the city of Hong Kong. With tall buildings, red taxis, and building blocks in mind -- joined by some serious Illustrator and Photoshop skills -- a final rendering was achieved.

Inside Nudie Jeans April 02 2014

The first thing to understand about Nudie Jeans is that the brand is obsessed with its work. We originally learned this with our Essentials segment with founder Joakim Levin, but the Swedish brand embodies the spirit of denim even outside of its product. As a good pair of jeans is defined by its wear -- by accepting its natural frays and distresses as a kind of vintage beauty -- the same can be said for the brand's headquarters in Gothenburg, Sweden. Occupying the top floor of a preserved bank from the early 20th century, Nudie's headquarters perfectly attests to notion that oftentimes, old quality trumps the trend.

Pen & Paper || Kevin Lyons April 01 2014

Hypebeast's latest Pen & Paper sees the work of creative director, designer and illustrator Kevin Lyons. While in Paris for his snowboarding collection with DC Shoes, we caught up with the Brooklyn native to witness the mountainous transformation of his signature monster characters. Joining us for us a walk through the city of Paris along with a quick tag session, Lyons tells of his different approach to artwork and how he got into illustration. Inspired by the French Alps after his trip to DC's Area 43 in Meribel-Mottaret, Lyons' Pen & Paper depicts a group of mountains hanging around and chatting amongst each other. Since the characters used were part of a larger snowboarding collection, it was only fitting that the medium was switched from paper to the surface of a snowboard.

Cut & Cook BBQ with Dj Cutloose March 31 2014

So About a month ago a good friend of Soda Pop asked us to help out with his event Poster. Cutloose it one of the best dis in the Brisbane scene and possibly one of the best cooks. So here is the post and here is the video of the day! So many good vibes and good tunes! 

The making of Hong Kong's Neon Signs March 30 2014

As a city that never sleeps, Hong Kong is famous for being lit 24/7 by a sea of brightly colored lights. In this video by Neonsigns.HK, the process and history behind the metropolis’s iconic neon signs is explored through the voices of the masters that craft them. One particular highlight is the intersection of old and new, the relationship between the calligraphers that design the characters used, and the craftsmen that translate ink into bent glass.

Riccardo Tisci as the Nike Swoosh March 29 2014

Dutch illustrator Mike Frederiqo presents his latest creation – Riccardo Tisci as the Nike Swoosh. Following months of speculation and teaser images, official images of the collaboration were unveiled, which included alongside the white sneakers, a set of kicks done in black. Early on, an image of Tisci in a black tee with collaborative branding hit the net, hence the Italian designer’s outfit in Frederiqo’s illustration.

See more of Mike’s work here and look for the Nike x Riccardo Tisci Air Force 1 collection to drop on March 21 at select retailers in Milan, London, New York, Paris and Berlin, including SOTO Berlin.

What’s In Brand Name March 27 2014

“What’s in a name? That which we call a rose by any other name would smell as sweet” is a commonly quoted part of a dialogue in William Shakespeare’s play Romeo and Juliet, in which Juliet argues that the names of things do not matter, only what things “are.” Despite her interpretation, many from the sartorial world could argue that while a name doesn’t in fact guarantee a specific outcome, it’s as an integral piece as any in a puzzle where branding is as vital as that initial stitch.

There are a bevy of established brands as well as more recent success stories that all seem to share a common notion: name origins don’t have to register on a cerebral level, but they should be a moniker that endures and outlives seasonal risks. Plainly put, if a lookbook sells the product, then a name cashes the checks.

10.Deep

According to VICE, “early on a morning in 1995, Scott Sasso scribbled the name “10.Deep” on a piece of notebook paper taped to his dorm room wall at Vassar College in Poughkeepsie, New York. The name came to Scott on a complete whim—he just picked it because it sounded cool.

A Bathing Ape

NIGO points to the 1968 film Planet of the Apes as a source of inspiration. Additionally, in speaking with CNN back in 2006, he commented that “it was meant to be sarcastic. The name ‘A Bathing Ape’ is short for a Japanese saying ‘a bathing ape in lukewarm water.’ It’s a reference to the young generation being spoiled, pampered and too complacent.” Thus, the name is a slight jab/critique on the laziness and opulence of the generation of youths who consumed his products.

ALIFE

Rob Jest describes it like this: “1999, Midtown-New York City, four individuals sat in the office of a fashion/trade publication where we all had worked, discussing our new venture which was to be, ALIFE. We discussed for days/weeks what we wanted this new endeavor to encompass and finally decided that the name should portray bringing inanimate objects to life – or [creating] hype around product that wouldn’t necessarily have hype prior to being launched into the environment that we would create. The name we came up with was “Artificial Life.”

We came across the name while looking through an old Lenny Kravitz album I believe. Anyhow, Artificial Life had proven to be too long for the various applications that we were being faced with so the name was shortened to ALIFE. ALIFE we believed, was the description of the top of the food-chain in terms of anything that it touched. Quality goods, quality projects, quality people. No bullshit, just real documentation of our surroundings in the Lower East Side of NYC at a time when there was NO venue of this nature at that exact time. Part lab, part launchpad, part workshop, part gallery, part meeting place. Top class, A-list, ALIFE® New York Shit 1999.”

Band of Outsiders

Founder and designer Scott Steinberg told Nordstrom, “I hate naming things. Coming up with ‘Band of Outsiders’ was torture. The first two years, I was really tortured by it. I thought, ‘This is really putting it out there.’ But no, it’s, uh… it becomes semantics after a while. It just becomes sounds. And they work thematically with what we do. So, I’m into it. It’s the English translation of a Jean-Luc Godard movie called Bande à Part, which is a French new-wave film that my clothes look not very much like. It wasn’t like I was trying to recreate that world—although I’d love to be in that world—but it’s more about the tone of the brand.”

Black Scale 

In a video delving into the origins of the brand, Black Scale co-owner Mega described it as such. “Black “as in the color, and “scale” as in the balance of life. For us, we chose “black” because we’ve gotta put color into our everyday life.

He went on to say, “I’m not religious. I don’t have a God. If anything, it’s all the Gods that I believe in. But when I meditate, or when I pray, I go into the deepest black that I can get into my mind, and let that black take me to wherever it takes me when I meditate.”

En Noir

Translated from French to English to mean “in black,” founder Rob Garcia said “it fits in so many ways with just me and my whole team. Playing around with a couple of other names, but that one, I was just super at peace with.”

Hood By Air

Started by Shayne Oliver back in 2006, he told The New York Times, “The name Hood By Air is a play off being from the hood, but taking the train downtown to hang out with skater boys and artists.” He went on to tell Swagger New York, “It came from going to underground parties, and we used to freestyle on the mics.

And one night I was reciting something, and that came out and kinda stuck with me as an aesthetic and a way of living. It’s also like owning your influence on the world… make the world understand what you’re doing and why what you’re doing is so important.”

KITH

Kith & Kin. That means friends and family. Kith also means to make known or become known in Old Scottish.

NEIGHBORHOOD

Shinsuke Takizawa has said “the name NEIGHBORHOOD was inspired by all of us. Hanging out in Harajuku with friends like the Bathing Ape guys, we had a common DIY ethic which came from everyone being in the same area at the same time. I felt that we were part of a community, which is why I named the label NEIGHBORHOOD.”

N.HOOLYWOOD

The fashion label’s moniker is a fusion of “North Hollywood” — where the brand’s founder, Daisuke Obana, earned the nickname “Mister Hollywood” while shopping for vintage clothes when he worked as a buyer in Japan — and the word “hooligan.”

OBEY

“My hope was that, in questioning what ‘Obey Giant’ was about, the viewers would then begin to question all the images they were confronted with,” Fairey said in an interview in the book Supply and Demand: The Art of Shepard Fairey.”

Our Legacy

“We were up a lot of late nights back in 2004, always working ’til the morning came in at Christopher’s dad´s studio – making blueprints of things we all felt could be our future,” says co-founder Jockum Hallin. “We all had decent day jobs, but day jobs come and go, [and] we wanted to create something that was forever – something we could build, refine and pass on to our children. ‘Our Legacy’ was a name that came naturally.

We all went and got tattoos stating ‘OUR LEGACY ARE FOREVER.’ We saw it more like we were in a band in the beginning. We were this group that was gonna stick around and make our mark in history like The Beatles or The Rolling Stones. ‘OUR LEGACY ARE FOREVER’ is of course grammatically wrong, but it just felt so right!”

Patta

Masta Lee, the marketing director and designer for the brand says of the origins, “Friends and Patta Founders Edson Sabajo and Guillaume Schmidt are both of Surinamese descent. Surinam, a former colony of The Netherlands, is a mostly Dutch-speaking country alongside Sranang Tongo – an English-based creole language.

Suriname’s diaspora includes more than a quarter of a million people of Surinamese origin currently living in the Netherlands, thus bringing along mixed forms of language and slang words which play a role in constructing identities. Patta is the Surinamese word for shoe. In addition to referring to the Patta store and brand, the word ‘patta’ is now also used among youth nationwide when speaking about footwear.”

Reigning Champ

The name Reigning Champ came from years of being the go-to fleece manufacturer for several brands. After honing their craft for over 10 years they decided to create a brand that focused solely on fleece with a mission to own the category.

Stampd

“I came up with the name while in college about seven years ago,” says Chris Stamp. “It was essentially ‘stamping’ my aesthetic on footwear at the time. Since then the collection has grown and matured into what we’re now making, but the name is something that always stuck.”

Stone Island 

Italian designer Massimo Osti wanted a name that would express the nautical adventure inspiration of the brand and set about researching the works of Joseph Conrad, a Polish officer who often used nautical themes, amassing words and phrases evocative of the feeling he wanted.

He then combined and worked with these words, seeing what would fit, what worked, what felt right — from this process the name Stone Island was born and has become synonymous with cutting edge design and garment technology worldwide.

Stussy

In 1979, when he was 24-years-old, Shawn Stussy settled in Laguna Beach to establish a surfboard business. To brand his handiwork he took a large marker and scrawled his signature on the finished boards. It soon became his trademark and logo.

In a 1993 interview with WWD, Stussy recalled, “It was seen as ‘new wave,’ anarchic. I had the logo screen-printed on T-shirts and sweatshirts, but it had nothing to do with producing clothes. I was trying to promote the boards.”

Supreme

It seems rather fitting that one of streetwear’s biggest brands doesn’t actually own the trademark to a name that has become ubiquitous with brand allegiance. In speaking withInterview Magazine back in 2009 founder James Jebbia said, “Supreme wasn’t meant to be a brand. I just was like, ‘Hey, that’s a cool name for a store.’ But it’s become a problem since it’s become a brand because we don’t own the name. It’s a good name, but it’s a difficult one to trademark.”

He went on to say, “With Supreme, there were no grand plans—with the name, with the store, with anything. It all just evolved. These days, it’s a lot more difficult to do that. You’ve got to come out with all guns blazing right away or you don’t stand a chance. Whereas when we first started, there weren’t blogs ready to shoot us down the day we opened. We were given time to make mistakes and grow.”

visvim

In an interview with 01 Magazine back in 2010, Hiroki Nakamura said, “I wanted it to have a brand with no meaning and wanted to make up my own name. I started researching and eventually started looking into the the Latin dictionary to find inspiration.

I liked v-lettered logos so I looked through the “v” section of the dictionary. I found ‘vis,’ then  I found ‘vim’ and visually I liked how they looked together.  The word ‘vis’ does have a kind of positive meaning around the idea of force and energy [and] things coming together.

WTAPS

Tetsu Nishiyama told us that “the meaning behind WTAPS comes from a military term ‘double tap,’ which occurred I think in the 1920s or 1930s, I’m not sure exactly. It’s a form of shooting, in which the second bullet hits the same spot where the first bullet hit, in order to penetrate for a total kill. That meaning, however, doesn’t hold any meaning for the brand.”

Article from http://www.highsnobiety.com

Written By : Alec Banks

Adidas = Pharrell Williams March 27 2014

Air Max Day March 26 2014

In celebration of Air Max day we though instead of just doning the kicks we would come up with a custom print then create our own custom design Soda Pop Agency Air Max Kicks!