News
Studio Sounds // Ft Young Franco June 03 2014
Check him out here:
https://soundcloud.com/yfrnco
https://www.facebook.com/yfrnco
Pen & paper || Antonio Brasko April 04 2014
For the fourth episode of Hypebeast Road Trips in Portland, Oregon,we are joined by art director, designer and brand influencer Antonio Brasko for a special Pen & Paper -- not so much involving pens, nor paper, but rather an art form that bridges art, fashion and design all into one. Joined at his creative studio, Brasko explains in detail the inspiration being the clever Spray Can Project and his creative approach when undertaking such projects. Having worked with a number of influential brands such as EA, Nike, Dr. Martens, and Intel, the streetwear savvy designer lets us in on why he calls Portland home. Check the video above for a special Brasko reiteration of the Hypebeast name.
Pen & Paper || Kevin Lyons April 01 2014
Hypebeast's latest Pen & Paper sees the work of creative director, designer and illustrator Kevin Lyons. While in Paris for his snowboarding collection with DC Shoes, we caught up with the Brooklyn native to witness the mountainous transformation of his signature monster characters. Joining us for us a walk through the city of Paris along with a quick tag session, Lyons tells of his different approach to artwork and how he got into illustration. Inspired by the French Alps after his trip to DC's Area 43 in Meribel-Mottaret, Lyons' Pen & Paper depicts a group of mountains hanging around and chatting amongst each other. Since the characters used were part of a larger snowboarding collection, it was only fitting that the medium was switched from paper to the surface of a snowboard.
Adidas = Pharrell Williams March 27 2014
This is also the first time adidas has partnered with a designer who owns their own textile company. adidas will collaborate with Williams' Bionic Yarn coming from The Vortex Project; an initiative with Parley for the Oceans to turn plastic debris from the oceans into yarn and fabric. Bionic Yarn will be used in some of Pharrell's upcoming adidas Originals products.
"Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn." Pharrell Williams
adidas welcomes Pharrell into its family and is looking forward to a long lasting relationship with this extraordinary artist.
"I am truly thrilled to work with Pharrell. He is a pop-culture icon that never fails to inspire, not just through his musical talent and craft, but through his many other interests. He is the perfect fit for the multi-faceted company that is adidas." Dirk Schoenberger, Global Creative Director, adidas Sport Style Division
Air Max Day March 26 2014
In celebration of Air Max day we though instead of just doning the kicks we would come up with a custom print then create our own custom design Soda Pop Agency Air Max Kicks!
