Pen & Paper || Kevin Lyons April 01 2014

Hypebeast's latest Pen & Paper sees the work of creative director, designer and illustrator Kevin Lyons. While in Paris for his snowboarding collection with DC Shoes, we caught up with the Brooklyn native to witness the mountainous transformation of his signature monster characters. Joining us for us a walk through the city of Paris along with a quick tag session, Lyons tells of his different approach to artwork and how he got into illustration. Inspired by the French Alps after his trip to DC's Area 43 in Meribel-Mottaret, Lyons' Pen & Paper depicts a group of mountains hanging around and chatting amongst each other. Since the characters used were part of a larger snowboarding collection, it was only fitting that the medium was switched from paper to the surface of a snowboard.

Riccardo Tisci as the Nike Swoosh March 29 2014

Dutch illustrator Mike Frederiqo presents his latest creation – Riccardo Tisci as the Nike Swoosh. Following months of speculation and teaser images, official images of the collaboration were unveiled, which included alongside the white sneakers, a set of kicks done in black. Early on, an image of Tisci in a black tee with collaborative branding hit the net, hence the Italian designer’s outfit in Frederiqo’s illustration.

See more of Mike’s work here and look for the Nike x Riccardo Tisci Air Force 1 collection to drop on March 21 at select retailers in Milan, London, New York, Paris and Berlin, including SOTO Berlin.

Air Max Day March 26 2014

In celebration of Air Max day we though instead of just doning the kicks we would come up with a custom print then create our own custom design Soda Pop Agency Air Max Kicks!